The success of the entire site largely depends on the quality of its design. Therefore, it is important to follow trends, to understand which tools in the field of web design are relevant, and which are outdated and lagging behind.
It is worth noting that trends in web design are constantly changing, improving, and modernizing. What was relevant in 2021-2024 is gradually losing its popularity, giving way to completely new ideas. Both as a designer and as a modern entrepreneur, it is important to know about them so that the result of website development is not only effective, but also creates the right impression of the company that owns the web resource.
Make sure you follow web design trends and your target audience will definitely appreciate it, turning from a visitor to a regular customer. And we will gladly help you in this. In this article, we will tell you which web design trends will become relevant in 2023, and which should be forgotten.
First of all, trends in design affected mobile gadgets. Only last year, the frequency of viewing sites using mobile devices exceeded the use of laptops and computers. It is logical that the design of the responsive version of the site should correspond to this.
More recently, the appearance of the adaptive version of the resource was limited - there were no bright elements that added weight to the pages, various full-size banners and triggers due to the limited size of the displays.
Today, when smartphones and tablets have become highly intelligent, when the voice recognition system exists, and voice bots have appeared, and the performance of the device and the size of its screen allow you to include absolutely any tools in the design of the site, more opportunities have appeared for developers. This influenced web design trends in 2024.
No one will ever be able to prohibit the use of bright colors in the design of your website, as long as they emphasize the general idea. Colors convey emotions, and emotions are the most important thing for the user. After seeing rich and expressive colors, correctly matched to each other, your target audience will appreciate your courage by staying on the site and continuing to use it.
The classic way of arranging blocks is already considered outdated. This does not mean that it loses its effectiveness, but thanks to new methods of presenting information, its quality can be significantly improved. Try structuring information using a curved grid, randomly placing blocks across the page. This approach creates a new aesthetic level that emphasizes the user's interest and allows staying within the corporate style even for a company with a narrow profile.