Each site has a goal pursued by developers and customers during creation. Some online resources need to sell a product, others help employees of a large company interact with each other, and others are needed for marketing campaigns. In this article, we will give a detailed classification and talk about the types of sites depending on the goals .
Types of sites for selling physical goods or services
Such projects differ in their focus on the sale of goods. Most often, goods or services are placed directly on the site and offered for purchase. Likewise, these types of sites can be used to inform customers or improve a company's image.
Business card site
This is a small site that usually consists of 5-10 pages with basic information about the business. The main difference is in the purpose of the resource, namely in informing visitors about the organization's offers and providing contact information. Most often it consists of sections: "about the company", information about services and contact data. The business card site is great for small businesses that want to attract local customers: Hairdressers, Cafes, Notaries.
Landing Page
A one-page site that is created to encourage the visitor to take action: leave contact details or immediately order a product/service. The benefits are high lead conversion, quick launch and high flexibility. The site can be customized for almost any niche and is usually created for one product or service.
The peculiarity of this type of site is that the developers know in advance how the user will interact with the site (scroll the page down) and can arrange information in the correct sequence that will allow the client to fully understand the value of the product/service.
Corporate site
The corporate site is the representative center of the company on the Internet, which informs customers about the organization, activities and products of the company. The main goal is to build a memorable image and attract new customers. A corporate site is characterized by a large volume of pages, compared to a business card site, and often contains a personal account to provide additional information for the company's existing clients.
Online catalog
This type of web project is focused on providing information about the company's products. An online catalog is suitable for products that cannot be bought immediately and require detailed consultation and help in choosing. Special attention is paid to the development of the product page, where high-quality images, a detailed description and additional materials about the product should be placed: instructions, technical specifications, warranty agreement.
Unlike the online store, the catalog site does not have a shopping cart and the possibility of online shopping. If the user is interested in the product, he can leave his contact details and the company manager will contact him.
Internet-shop
A site intended for trading goods on the Internet. The online store additionally helps to increase the reach of customers and establish sales not only through offline points, but also through online channels. When developing, it is necessary to take into account the need to import and export goods from 1C, add discounts on goods in accordance with the company's existing loyalty program.
Quiz
The website, the purpose of which is to obtain personal data of buyers by completing a survey and receiving a gift or discount on certain products. It is important to work out the questions and, on the basis of the data obtained, conduct the right analytics in order to achieve results.
Promo site
This is a site that is launched as part of a promotion held by the company. For example, on promo sites, you can register found codes under the label or send your phone number to participate in the drawing of valuable prizes. Design is important, creating a wow effect. It is created by companies as a separate resource, even if the portal already exists in the organization. An excellent option for market introduction of a new product, seasonal promotions or promotion of special events. This is an opportunity to highlight a certain product and increase its sales.
Types of sites for business digitalization
These types of sites are aimed at automating business processes within the company or increasing the efficiency of work with existing customers. Such online systems improve business performance by developing modules that simplify communication within the business, reporting, assigning tasks and monitoring their execution. For example, customers can more easily place orders and track promotions, and managers can avoid managing each customer manually.
For example, a system for monitoring competitors' prices. In one place, you can see the price of your goods and similar goods on competitors' sites. The system signals an increase or decrease in price. To work, it is enough to add your product and a link to the product page on competitors' websites.
CRM system
The web system is designed to automate the sales department and all applications received by the company. Due to the CRM system, the efficiency of the sales department increases, the processing of each application is accelerated, and further interaction with leads is simplified.
It is also necessary to integrate the site with the CRM system, this will allow you to organize centralized reporting and conveniently control the number of leads that came and what percentage of them were converted into customers. The CRM system is also integrated with IP telephony.
ERP system
A comprehensive system of management of all resources of the enterprise, starting from sales and ending with production. This system is necessary for the competent distribution of various resources of the city enterprise and the correct planning of their use. It is relevant for companies with a large staff and production facilities, when manual control of financial, time and material resources is practically impossible. You can automate personnel management, production, logistics, accounting.
Corporate portal
An Internet resource closed from public access is being created, which is aimed at optimizing the work of the company's internal divisions. The company's management can see, control and build the structure of the company's departments.
An internal social network is implemented for fast and secure communication between managers, subordinates and each other. The advantage in detailed monitoring and planning of the company, the ability to inform the entire team at once, a separate HR module for convenient hiring of specialists.
B2B is a portal
A closed web portal on which interaction between the manufacturing company and its distributors will take place. Product characteristics, availability and number of items can be seen directly on the web resource, which means that there will be less burden for managers who want to buy the product. At the same time, you can monitor sales analytics and collect statistics from distributors.
The functionality of mutual settlements and electronic document flow between two companies is added. In the personal account, the entire history of legal interaction is visible, including previously ordered goods, used payment accounts.
Personal office
For businesses, several personal offices for employees and managers are created on the portal. The advantage is the ability to distinguish functionality between people, to give certain levels of access to information and opportunities on the site. Personal offices allow you to work effectively in a large company, see assigned tasks and meetings, and monitor the execution of the plan.
Types of websites to earn commissions on deals
These types of sites are a separate business, which is focused on making a profit at the expense of a commission from transactions, or an Internet resource can act as a guarantor of the fulfillment of obligations by all parties.
Online exchanger
A site that allows you to exchange fiat and cryptocurrency online. On the site, users can exchange one currency for another with a small fee. It is possible to implement many directions of exchange, in particular, from different wallets, banks, cryptocurrencies. The functionality of user verification with a photo with a passport, which is checked by the administrator, is also being developed.
For work, a large reserve of funds is required, which will allow operations to be carried out. An advantage would be the implementation of automatic exchange so that the user can receive money within a few minutes.
Cashback sites
The site is a service, the purpose of which is to attract customers to certain stores and online sites. Online stores are ready to pay cashback for customers who have been referred, which is distributed between the owner of the cashback site and the customer. When developing, it is important to take care of the availability of a convenient search among trading platforms. Adding new products to receive cashback is done through the API.
Freelance exchanges
A complex project involving bringing together customers and contractors on one portal. The main functionality is to ensure security and the possibility of transactions between users.
It is necessary to provide a convenient interface that will allow specialists to search for suitable projects, and customers to choose optimal contractors. The profit is the commission received, which is usually between 5 and 20 percent of the amount of each transaction. Exchanges can be designed for different niches: from hiring tutors in the city to IT tasks.
Dropshipping platform
The separate site does not sell its own products, but the manufacturer's products. A portal with a product catalog is created, which is downloaded via an XML file from the product manufacturer. On your website, the user selects the appropriate product and makes an online payment. The buyer sends the required amount of money to the details of the manufacturing company. The entire process of accepting the application and sending the goods to the buyer is the responsibility of the manufacturing company.
The advantage of this platform is the ability to earn profit from the set markup of products without owning goods or warehouses.
Types of websites for selling paid online services
These types of websites allow companies to earn money by selling their services online. It is mainly related to the posting of vacancies or advertisements
Job search sites
A web portal that allows companies to post job vacancies and candidates to post resumes. Specialists respond to vacancies and leave CVs to get an opportunity to receive an invitation to an interview or interview. The website owner's income can be generated based on several monetization models: a fee for posting a certain number of vacancies from one company, viewing candidate profiles on the platform, paid placements.
Notice boards
A site that is a board where individuals can post their ads for the sale or purchase of services and goods. Popular sites receive income from premium placements at the top of the list and additional commissions, for example, for registration. The advantage of a bulletin board is that you can earn commissions without having to sell your own products.
Marketplaces
The marketplace is a platform where a large number of companies and manufacturers offering goods or services, as well as buyers ready to buy their products, are located. The advantage is the ability to choose the most suitable product in terms of cost and quality, comparing several manufacturers.
The marketplace is a complex product, where two large areas of work need to be optimized at the same time: customer and sellers. The advantage for the owner is the ability to earn commission income without selling your own products.
Online schools
A platform for interaction between teachers and students of your school. Due to this platform, it will be easier to monitor the performance of homework, as well as improve the learning process due to gamification.
To interact with citizens
Resources for effective work with the population from local authorities and authorities. Such sites can provide both government services and important information related to changes in the country's legislation.
City website
The state portal, which is publicly available for informing citizens about important changes in politics or the life of the city. Such a resource usually contains information about the latest changes in the leadership of management bodies, various events that will be held in the near future. In addition, there can be a city forum with the opportunity to get help or discuss something.
Portal for the provision of electronic services
An online service that allows people to receive government services through a website or mobile application without having to wait in long queues. You can make and send petitions, get certificates, enroll your child in an educational institution. Doing it online is much more convenient than going to all the instances yourself.